Brandignity is a full service digital marketing agency located in Naples, FL specializing in SEO, social media marketing, PPC, and website design.
For those who don't know anything about you or your work, can you provide a bit of background?
Roughly 10 years ago I was working at a digital marketing agency startup where I was really in the trenches. When the 2008 housing crash happened I absorbed a few different positions at the agency and learned quite a lot - quickly. I eventually went off to start my own agency. Prior to that I started a few businesses. A coffee table company, skateboard brand, and and clothing line. I learned something new and interesting with each of these businesses.
Was any one person who was instrumental in helping you get from where you started out, to where you are now?
The agency owner from my previous employer was a smart guy. He taught me a lot in the digital marketing space. It was something you couldn't learn at school.
Is there a particular piece of advice you were given in the early days of your business journey that you still benefit from today?
Yes! Watch out for your cash flow battles. You can't always hire someone for everything. Learn to get your hands dirty because the money flows in and out very quickly.
What is the most important lesson you've learned about leadership in your business journey so far?
Relinquishing control can be a tough metal battle. That is one area where I have struggled with an still do to this day. There are things that you know you do well and finding people to do it better can be challenging.
What are the top three things you wish you'd known when you were just starting out?
1. Cash flow battles are always at the top. You need to know where to spend and where to not spend.
2. Build a team isn't easy. You're always going to hire people that seem great at first and sometimes it doesn't work out.
3. Perseverance and patience is crucial. Get up every morning and do the best you can. Give it 100%. That's all you can do.
In your experience, what is the most effective way to build a strong network of mentors and advisors to guide you in your business endeavors?
Be open to meeting new people. Whether it's at a networking event or out to dinner never judge a book by its cover. You just never know who you will meet.
How do you determine when it's time to pivot, and what factors should you consider in making that decision?
Industries change. You have to learn how to bob and weave when things change. And they will change when you least expect it.
How do you stay motivated and inspired during the business cycle of ups and downs?
You just have to try and stay positive and keep your eye on the prize. We are all going to have bad days and up and down swings emotionally. Just remember why you started this journey in the first place.
Looking back, what one thing would you do differently if you could start your journey over again?
Put more trust in people. Putting trust in someone can be a tough process especially when first starting out.
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