Alexis Quintal, CEO & Owner of Rosarium PR & Marketing Collective
For those who don't know anything about you or your work, can you provide a bit of background?
I started my career in higher education because I wanted to be a teacher from a young age. I loved working with college students in a university setting, and still plan to go back and teach as an adjunct professor when the opportunity arises. When I shifted into the corporate world of advertising and marketing, I felt closer to my true potential. I enjoyed the fast-paced environments and the opportunity to support businesses with their marketing and lead generation. After 10 years in corporate, I was ready to start my own business bringing those same marketing communications skills to smaller-scale businesses and entrepreneurs.
What does an average day look like for you?
My days all look very different, there is no typical average in the life of a marketing CEO! My days often consistent of client meetings via Zoom or in-person client content sessions. However a major part of my job is creating content and focusing on business development for my own business, Rosarium. I try to set the example for other entrepreneurs of how to be consistent with content and branding for your business so you can establish yourself in a competitive industry.
How do you balance the needs of your business with the needs of your personal life?
My business and personal life tend to overlap a lot, but I am ok with that! I travel for work quite often, attending conferences or meeting our west-coast clients in person. I make sure to take time for myself on each trip and explore the area. I also attend a lot of networking events in my local community, which can be both fun and great for business. I am always intentional about making time for things that matter to me personally, such as working out, trying new restaurants with my husband, or playing with my dogs!
What's the best advice anyone ever gave you on your journey in business?
The best advice I got and still live by is to learn from the mistakes I am going to make and not to give up because a mistake was made. It' s totally normal and required part of being an entrepreneur.
What's been the hardest part about the path you've taken and how would you advise someone facing a similar situation to overcome it?
The hardest part about my path is a very common story. I started my business in February 2020 as an independent marketing consultant working with local businesses in Tampa Bay. When COVID happened, those businesses had to shut down and within our first month of working together, they all had to cancel their contracts. I had to return to corporate in order to stay busy, but I still kept my business going on the side. As of August 2022, I am back to being 100% self-employed and have learned a lot from that pivot.
Are there any well-known Books, Podcasts, or Courses that you credit your current success to?
My favorite Podcast, which has given me a lot of advice since I started my business, is Entrepreneurs on Fire. I would highly recommend listening to an episode or two.
What do you think are the most important qualities for a successful business owner or executive to have?
Organization, time management, and positive leadership skills are three qualities that successful business owners must have. Organization and time management are crucial because of the busy schedules, long days, and list of tasks that need to get done. Having a system in place to prioritize projects and the ability to be efficient is so important! Also, being a positive leader is necessary in order to create a positive work environment. The experience of employees is top down, and if the leader has a negative attitude, everyone else will feel it and it will impact their work.
What advice would you give to someone who is just starting out as a business owner?
My advice to someone starting a business is to invest in your brand, and remember that you must spend money to make money! I see a lot of business owners take a very inexpensive route to their branding, websites, and don't understand how to share professional content. These three items will be so important to catapult your business to success! Remember everything you invest in for your business can be counted as a business expense, so you pay less taxes at the end of the year.
What are the top three things you think are essential for business success?
Solid brand foundation
Consistent and clear content
Do you think someone can be a great business owner without having many years of experience first?
Yes, I think a couple of years in your craft is plenty, and the rest you will learn as you go!
In general, do you think the world is producing better business owners in 2023 than it was fifty years ago?
I do, because we're producing younger, more aware business owners who will make smart decisions for themselves and their clients.