Bri Logue, the host of The Empower Women podcast, speaks to The Industry Leaders about how her podcast got started, how entrepreneurs can use podcast appearances to their advantage, and provides her #1 tip for any podcast guest looking to make an instant impression.
For those who don't know about your work, can you tell us a little about who you are and who your podcast is for?
I’m Bri Logue, the host of The Women Empower Podcast. The Women Empower Podcast is a show for women who want to connect with others who are like them: entrepreneurs who struggled to get their businesses off the ground.
My Podcast is a space where women can share what it's really like when you're just starting out.
It can be so easy to feel alone as an entrepreneur going through something new. I want women to know that there are so many other amazing ladies doing everything possible to make their dreams a reality! Join us on our podcast, where we'll talk about how these incredible females have made ends meet despite life throwing all sorts of curveballs at them - from career changes or family issues - we are all in this together.
Personally, when I first started my business, I was very lucky to have an amazing group of women around me. I want to do the same for other women and create a community that supports and lifts each other up.
What one tip would you give to a podcast guest who wants to make an instant impression?
The best way for people to understand you is by being yourself. Showcasing your personality with stories and examples will make a lasting impression on the audience.
How useful is appearing on podcasts for business owners or people wanting to build a personal brand?
Being on podcasts is an incredible way to share your story and grow awareness for who you are and what your business does. Make sure that the audience of the podcast you are on matches your customer base. It’s also a great way to connect with other business owners and have more content for social media. Also, make sure the podcast host puts a backlink to your website and tags you on social media for more exposure.
What's your biggest challenge as a podcast host?
When you start out, it is definitely nerves and imposter syndrome. You tell yourself that no one wants to listen to me, but keep doing it anyway. After a while, these feelings go away as your audience grows and you get more episodes under your belt. Most people give up after only 20 episodes; some even quit right before their journey starts because they're so worried about what other people might think. However hard things may seem at first - don't let fear win. Stick around long enough until those early obstacles become a distant memory.
Is there another podcast (aside from yours!) that you’d recommend to business leaders?
ODAAT Podcast w/ Ky Logue and Smart Businesses Do This w/ Adam Lyons.
Search 'The Empower Women' podcast on Apple, Spotify, or wherever you get your podcasts.