Employee Engagement: Integrating Event Apps with HR Tech
- Industry Leaders
- Aug 26
- 4 min read

HR Tech refers to digital solutions for optimizing and improving Human Resources Management. There is a space for routine tasks, even when working closely with other people. That’s why HR Tech is vital for modern workplace management, as it helps to automate such tasks, enhance collaboration between teams, and transform the hiring process.
A large part of the HR work is to plan and set up corporate events, training programs, company meetings, and other gatherings. Such opportunities are great for team building, fostering employee engagement and professional development. That’s why every HR team or professional needs to get the hang of event app management.
How to Integrate Event Apps with HR Tech Platforms
Nowadays, the use of HR Tech is shifting from automation towards augmentation. Different tools and solutions are used to maximize user experience and provide HR teams with more management resources and opportunities. Integrating event apps with HR Tech platforms is a big part of that. Still, there are some things to consider.
Step 1: Choosing the Right Event App
The first step is selecting the right event app that aligns with the company’s goals and areas of activity. Key factors for consideration include:
Compatibility with the existing HR tech platform.
Usability, represented by the intuitive and user-friendly design.
Customization options, allowing to tailor the app as needed to meet the specific HR goals.
Reporting and analytics features for collecting engagement, attendance, and feedback data.
According to the Capterra rating (which objectively reviews digital solutions for business), the top 3 employee engagement apps are:
Bob is a comprehensive HR platform designed to optimize HR processes and enhance employee engagement. It is user-friendly and a great value for money.
Leapsome combines a lot of features for employee engagement, performance management, and learning tools.
Eletive is an employee engagement platform that provides tools to measure and improve workplace satisfaction and performance.
All of them are reasonably priced and allow building more fruitful relations between and within teams and the HR department.
Step 2: Integration: A Step-by-Step Approach
Once you’ve chosen the right app, it’s time for its integration with the HR Tech system. It requires careful planning and execution to ensure the seamless transmission of data and a good user experience. Before connecting the systems, it’s important to check their compatibility and ensure they both support integrations through API, native, or third-party connectors. You can also use other tools like Zapier, Workato, and Microsoft Power Automate to facilitate connection or utilize Webhooks. In some cases, you might need custom-built integrations to be developed using SDKs and API endpoints.
After the integration is set, it’s important to test and troubleshoot it to prevent errors and ensure stable work. You can do it by:
running a pilot test in the form of setting up a small-scale event;
monitoring data flow by checking if employee registrations, attendance logs, and engagement data are correctly updated in the HR system;
gathering employee feedback and making sure they know how to use the system.
Step 3: Syncing Event Data with HR Systems
After setting up the app, you need to make sure the data is synchronized seamlessly. This allows the HR professionals to manage attendance and gather and analyze the employees’ feedback and participation data. By syncing all event data with HR systems, companies can get a complex view of employees’ engagement history and automatically update their profiles based on event participation in the past. This makes it possible to personalize the experience and even recognize employee skills and contributions better.
For example, if an employee frequently participates in leadership workshops and networking events, HR professionals might recognize them as a potential candidate for the mentorship program or future managing roles. Similarly, tracking engagement can also help determine areas for improvement or skill gaps and suggest relevant opportunities for learning.
Core Features of Event Apps for Enhanced Employee Engagement
Employee engagement is an important factor in the success of any organization. Event apps are one of the methods to increase and maintain this engagement. Among the core features of these types of apps are:
Real-time tracking and Analytics are essential features that allow HR specialists and employers to monitor employee participation and engagement during the organized events. They provide real-time data and insights into attendance and interaction.
Feedback and Surveys for Continuous Improvement are crucial for understanding employees’ satisfaction and areas for improvement. Event apps can generate real-time feedback forms, surveys, or quick polls to get instant feedback.
Gamification and Reward Systems are important parts of any app, helping to boost employees’ engagement and make the process more interactive and fun. Event apps can incorporate different mechanics like challenges, leaderboards, and points to motivate the employees to take part in the events.
Event Personalization helps create a memorable and engaging event experience for every employee. Using data as employee experience, attendance, and roles in the events, event apps can deliver personalized content and recommendations.
Transforming the Employee Experience with Event Apps and HR Tech
HR tech has been augmenting the sphere of human resources for a while now. By using different algorithms to collect and analyze data, HR specialists can automate routine tasks and enhance collaboration between employees. Event apps play a crucial role in the success of the HR process. They can provide real-time tracking and analytics, gather employees' feedback, motivate them to participate in the events, and suggest personalized features to further incentivize them. They can drive and maintain employee engagement and help improve the communication between and inside the teams.
















