Financial Benefits of Investing in Quality Editing Services
This is something you’ve probably stumbled upon before – a brand that has great products or services, but its messaging is completely off. There are typos, the sentences are awkward, and their ideas are unclear at best. The problem is, this doesn’t really inspire confidence so nobody’s going to pay attention to them long enough to recognize the quality of whatever it is that they’re offering. Poorly written content can do a lot of damage, even if it’s just an email or a marketing pitch.
There’s a way to fix this, though, and it’s called professional editing. A professional editor won’t just fix grammar; they’ll make sure that every word grabs attention and builds trust. When it’s done right, this can lead to fantastic results, and when we say fantastic, we mean palpable: more revenue. Your sales are up, your clients are happier, and your reputation is excellent.
So, is editing worth investing in? Absolutely, and you’ll see why if you keep reading.
Financial Benefits
If you don’t already use editing services, you’ll quickly change your mind. Editing can turn words into profits, so it’s not something your business should be without.
More Sales
Content that’s well-edited does a lot more than just make your brand look professional. It makes you look more trustworthy, and trust is the base of any successful sale. Content with no errors and with a clear message tells your potential customers that your business is credible and reliable, so there’s more chance that they’ll actually buy something.
For example, let’s say there’s an e-commerce site with flawless product descriptions and then there’s one that has hardly any, and the ones that are there look like they were written by a chimp. Who do you think is more likely to make a sale? The same goes for marketing campaigns. If the content is compelling, it will drive engagement and grab people’s attention.
The fact is – businesses with professionally written content have higher conversion rates. And this isn’t just an empty claim; data supports it. Among multiple research reports, data analysis, and statistics, Higher Visibility also reports that the average conversion rate sits around the 2.03% mark. Professionally made landing pages have an average conversion rate of 11.45% (5.64x/464.04% higher).
Retaining Clients
Once a person becomes your customer, you want them to keep buying from you. One way of making sure that happens is with consistent, clear communication. It’s the best way to build relationships with your customers. It can be a follow-up email, a response to an inquiry, a newsletter, or something else. Whatever it is, you want to make sure that your message is clear, professional, and written in an appropriate tone.
Edited content leaves no room for misinterpretation and misunderstandings, and a customer who feels understood and valued is more likely to stick around.
Stronger Brand
The content you put out there is a reflection of your business and even tiny errors can cause problems and
damage your reputation. You might write “should of” when it should be “should’ve,” and it might not seem like the end of the world, but it’s a pretty embarrassing mistake to make for anyone above the age of 13. Errors, typos, awkward phrasing, or messaging that’s all over the place sends the wrong signals, plus your business appears unprofessional.
On the flip side, polished content presents your business as credible and trustworthy.
Saving Time and Money
Time is money, and as a business owner, you probably already know that. You should outsource editing to free up the time for your employees to focus on things that are more important than spending hours correcting typos and mistakes.
This will make everyone more productive and you’ll spend less money on taking care of issues that resulted from lengthy revisions and potential errors. Plus, a professional editor will get the job done a lot faster and more accurately.
More Engagement
You want your content to be engaging, just like everyone else. But sometimes, it’s not what you say; it’s how you say it that makes a difference. Here’s an example. Let’s say you’re trying to write an ad for your new blender. It might go something like this: “Our new blender is fast, powerful, and it can blend all you want. If you like smoothies, it’s perfect for you.”
This is a clear message, so kudos for that, but it’s pretty blah. An editor might make it into “Blend your perfect smoothie in seconds. With our powerful, high-speed blender, you can crush ice, mix fruit, and whip up delicious drinks faster than ever. Get yours today and take your mornings to the next level!”
Same message, but the presentation can’t be more different than it is.
Conclusion
The main point of this article? Get yourself a professional editor. The best ones aren’t cheap, but they’ll actually make you money and they can completely transform your brand’s image. There are things worth saving on, but this isn’t one of them.
And unless you have an editor already in your employment, it would be best to outsource it because nobody can do a better job than a professional. You might try and there’s a chance you’ll get decent at it, but it still won’t be anywhere near what a pro can do.
