Louisa “Wizzi” Magnussen, Host of The Business of…



Louisa “Wizzi” Magnussen, host of The Business Of... radio show, speaks to The Industry Leaders about how her show got started, how entrepreneurs can use podcast appearances to their advantage and provides her #1 tip for any podcast guest looking to make an instant impression.


For those who don't know about your work, can you tell us a little about who you are and who your show is for?


I am Louisa “Wizzi” Magnussen and I host The Business of… on Connections Radio, with a new episode airing each Tuesday and Thursday at 1.10pm GMT.


Taking a look at society from a business perspective, The Business of… features interviews with business owners, workers and inspirational people from both SME and corporate organisations across the globe.


By conducting in-depth interviews with the people on the ground as well as those in charge, I gather knowledge, tips and inspiration for fellow workers and entrepreneurs within each show’s specific topic.


In over 300 aired shows so far, topics have ranged from climate change to mental health and music to bioengineering with more requests coming in with unique pitches every day.


These radio shows, packaged up with the guests choice of music, are really for anyone with an interest in learning about a topic they perhaps haven’t looked into before. Accessibly delivered and consciously paced, each episode is designed to hold the listener's attention with ease.


Ultimately, the plan with this show is to inspire, give knowledge and prove that work can be a joy - you just have to find your passion and follow it.





What 1 tip would you give to a podcast guest who wants to make an instant impression?


Talk about what you are passionate about, believe in what you’re saying, and be completely truthful, and you will engage the listeners. People's ears instantly prick up when they hear passion in someone’s voice.


Open up. Be authentic. Be vulnerable. Show you are human. That’s how you connect.


(Editor's note: if you want to know how to give a A+ introduction of yourself on a podcast check out these tips)


How useful is appearing on podcasts for business owners or people wanting to build a personal brand?


Incredibly useful but only if you get it right…


Getting it right is easier than it sounds. Refer back to last answer. Be authentic, vulnerable and human. That’s the only way to win people's hearts. Win their hearts and you’ll win their business.



What's your biggest challenge as a podcast host?


People not reading the briefing document and turning up unprepared for the interview.


Win their hearts and you’ll win their business.


Is there another podcast (aside from yours!) that you’d recommend to business leaders?


The back to basics podcast - also on connections radio


Search 'The Business Of...' radio showon Google.