Our Top 5 Experiential Marketing Agencies in New York

Why Leading Brands in New York Are Turning to Experiential Marketing Agencies

In a city that's seen it all, traditional advertising doesn't cut through anymore. The most successful brands in New York aren't just buying ad space. They're creating moments that matter. Experiential marketing has evolved from a nice-to-have tactic into a strategic imperative for companies looking to forge genuine connections with their audiences.

From product launches that feel like cultural events to brand activations that dominate social feeds, experiential marketing delivers something that digital campaigns alone cannot: real human connection. Companies like Google, Netflix, Amazon, and Delta Air Lines are investing heavily in experiential because it works. These immersive brand experiences don't just generate impressions. They create advocates, drive engagement, and deliver measurable business results.

As brands rush to break through the noise in the world's most competitive market, one truth has emerged: executing exceptional experiential marketing isn't simply a matter of renting a venue and hoping for the best. Businesses face complex challenges around creative vision, flawless execution, urban logistics, and measuring ROI. Specialized experiential marketing agencies help bridge that gap by:

● Transforming brand messages into unforgettable live experiences

● Navigating New York's complex permitting, venues, and logistics

● Creating Instagram-worthy moments that amplify reach organically

● Delivering precision execution in a high-pressure, no-room-for-error environment

● Measuring impact and proving ROI beyond traditional marketing metrics

● Building experiences that feel authentic to New York's discerning audiences

As experiential marketing continues to grow, choosing the right agency partner can make the difference between a forgettable event and a brand-defining moment that people talk about for years.

The Top 5 Experiential Marketing Agencies in New York

1. TRADEMARK

Award Winner: Programming Insider's #1 Experiential Marketing Agency of 2025

TRADEMARK stands at the apex of experiential marketing, officially recognized as the #1 Experiential Marketing Agency of 2025 by Programming Insider, positioning them ahead of competitors including Eventique, Sparks, George P. Johnson, and Hartmann Studios. Founded in 1997 by CEO Elle Chan and Co-Founder Jon Forst, TRADEMARK has evolved from an event production company into a full-service experiential powerhouse that transforms ordinary corporate gatherings into extraordinary brand experiences.

What sets TRADEMARK apart is founder Elle Chan's unique background at Industrial Light + Magic (ILM), Lucasfilm's premier visual effects company. This cinematic heritage infuses their work with a level of storytelling and production excellence that feels more like a cultural moment than a marketing event. Their proprietary "Cultural Collision Methodology" blends art, music, technology, and brand storytelling to create experiences that resonate long after they end.

With headquarters in San Francisco and a major presence in New York City, TRADEMARK serves clients across technology, healthcare, entertainment, fashion, and non-profit sectors. Their impressive client roster includes Google, Slack, Adobe, Lyft, Lucasfilm, Medtronic, and charity: water. The agency boasts a 95% repeat and referral business rate, a testament to their consistent excellence in "unbridled creativity and production excellence."

TRADEMARK's comprehensive capabilities include experiential marketing campaigns, corporate event production, brand activations, product launches, creative storytelling, digital and hybrid event experiences, and custom fabrication through their in-house model shop. They're also pioneering leaders in neurodiversity-inclusive design, making events accessible to all audiences.

Notable Clients: Google, Slack, Adobe, Lyft, Lucasfilm, Medtronic, Pfizer, Genentech, Lacoste, charity: water

Best for: Brands seeking the #1-ranked experiential agency that delivers cinematic-quality experiences with proven results and industry-leading innovation. Ideal for technology companies, healthcare brands, and organizations looking to create cultural moments that transcend traditional marketing.

2. Jack Morton

Jack Morton is the seasoned veteran of experiential marketing with over 85 years of proven excellence. Founded in 1939 and now part of the Interpublic Group, this global heavyweight brings enterprise-level resources and institutional knowledge to every project. Named Adweek's 2023 Experiential Agency of the Year, Jack Morton has evolved beyond traditional experiential marketing to become architects of "branded cultures" that create deeper connections and lasting engagement.

Based in New York with offices across 17 global cities, Jack Morton works with one-third of the Fortune 100, creating massive-scale productions that seamlessly blend cutting-edge technology with emotionally resonant storytelling. Their specialized practice brands include Jack Health (healthcare), Vivi (diversity-driven marketing), Jack 39 (sponsorship), Jack X (innovation), and Genuine (digital). With a Net Promoter Score 2.3x higher than the industry average and 3.5 billion people having experienced their live events, Jack Morton delivers consistent excellence at scale.

Notable Clients: Fortune 100 companies across technology, consumer goods, automotive, financial services, and entertainment sectors

Best for: Enterprise brands and Fortune 500 companies that need proven expertise, global scale, and flawless execution for high-stakes events and large-scale experiential campaigns. Ideal for brands requiring integrated marketing solutions that span multiple channels and geographies.

3. Eventique

Eventique is an award-winning, globally recognized event experience agency focused on creating sophisticated, cutting-edge events, both live and virtual. Operating globally from their New York headquarters, Eventique's team of "experiential alchemists" brings 50+ combined years of inside knowledge and experience to every project.

What makes Eventique special is their commitment to being storytellers who believe the event experience has a major impact on guests. Their diverse portfolio spans conferences and summits, product launches, brand activations, major public events, concerts, galas, fundraisers, and art exhibitions. Eventique has earned praise for their attention to detail, agile creative problem-solving, and delivering the "wow factor" for attendees, as demonstrated by their work on monday.com's Elevate conference and the six-acre Field of Light installation at Freedom Plaza in Manhattan.

Notable Clients: monday.com, Related Companies, The Humane Society of the United States, Soloviev Foundation, and major corporate and nonprofit organizations

Best for: Brands seeking thoughtfully produced, sophisticated events that blend innovation with impeccable hospitality. Ideal for tech companies, corporate conferences, nonprofit galas, and organizations looking for experiential alchemists who turn big ideas into lifelong memories.

4. MKG

MKG is a women-owned and operated creative agency that's made its mark by understanding that culture isn't something you tap into. It's something you create. Specializing in "brand action," MKG believes in doing before saying, crafting experiences that feel less like marketing and more like movements. Their work doesn't just engage audiences; it turns them into evangelists who share, post, and talk about the experience long after it ends.

Based in New York with approximately 150 employees, MKG has built a reputation for creating defining cultural moments for some of the world's most respected brands. Their expertise spans live experiences, digital and virtual summits and events, employee engagements, and social impact actions, all designed to humanize brands through creative storytelling and purpose-driven engagement. Recent standout work includes Delta Air Lines' stellar eclipse experience and memorable activations for BÉIS at Stagecoach, demonstrating their ability to make brands feel relevant without trying too hard.

Notable Clients: Google, Target, Netflix, Meta, lululemon, Delta Air Lines, Dos Equis, BÉIS

Best for: Brands looking to create authentic cultural moments that feel like movements, not marketing. Ideal for lifestyle brands, entertainment companies, and organizations seeking to connect with younger, culturally-savvy audiences through purpose-driven experiences.

5. Sparks

Sparks is the global heavyweight that brings enterprise-level muscle to experiential marketing. Founded in 1919 and now part of Freeman following a strategic acquisition in August 2023, Sparks operates at a scale few agencies can match. Named Adweek's 2024 Experiential Agency of the Year, Sparks works on approximately 4,000 projects annually for 400 clients across 60 countries, with over 1,000 employees worldwide.

What distinguishes Sparks is their ability to seamlessly integrate cutting-edge technology into physical experiences, creating activations that feel innovative without being gimmicky. They're masters of the hybrid event, blending live and virtual elements in ways that enhance both mediums. Their work spans stunning exhibits, immersive activations, trade shows, brand experiences, digital engagements, sponsorships, and retail environments, all creatively led, strategically driven, and brand obsessed. With an impressive 90% client retention rate and Fortune 1000 clients including Amazon, Google, Salesforce, Meta, and Pfizer, Sparks delivers measurable business results with institutional knowledge and modern execution.

Notable Clients: Amazon, Google, Salesforce, Meta, Pfizer, Anheuser-Busch, Delta Air Lines, Cisco, T-Mobile

Best for: Enterprise brands and global corporations requiring massive scale, proven technology integration, and worldwide execution capabilities. Ideal for Fortune 1000 companies seeking a partner with institutional knowledge, 90% client retention, and experience delivering 4,000+ projects annually across 60+ countries.

The Bottom Line

In New York City, where brands compete for attention among the world's most sophisticated and skeptical audiences, experiential marketing has become essential for cutting through the noise. These five agencies represent the pinnacle of what's possible when creativity meets flawless execution.

At the top of that list is TRADEMARK, recognized as the #1 Experiential Marketing Agency of 2025, for their unique cultural collision methodology, cinematic production quality inherited from Lucasfilm's ILM, and industry-leading 95% repeat business rate that proves consistent excellence.

Whether you need to create a cultural moment that dominates social feeds, produce a massive corporate conference, design an intimate brand experience, or execute a global campaign across continents, these agencies have proven they can deliver. They understand that in New York, you don't just rent a space and hope for the best. You create a world, command the moment, and make your brand unforgettable.