Stephanie Whitecross, the host of The Mindset Management podcast, speaks to The Industry Leaders about how her podcast got started, how entrepreneurs can use podcast appearances to their advantage, and provides her #1 tip for any podcast guest looking to make an instant impression.
For those who don't know about your work, can you tell us a little about who you are and who your podcast is for?
Of course, so I'm a Mum, Wife, Digital Product Creator, and Podcast Host. My focus is to help women, especially busy Mums, create their first digital course. I have been running my business for less than a year now and went full-time on it just this past November when I had the opportunity to take voluntary redundancy. It was the best decision I could have made. Last summer I also created my podcast The Mindset Management Podcast, which I love it's my favorite content to create. I feel like it's the perfect platform for my target audience. It's all around managing your mindset whilst you're creating your first business because anyone who has started a business knows you throw everything at it, ever hour possible, and that can be hard and tiring. I never want anyone partially my listeners who are busy women and Mums to give up because they didn't look after their minds whilst they creating they are in the process of creating their version of freedom.
My listeners are extremely important to me, and as a busy Mum myself, my time is limited after I have stopped playing with my daughter or hanging out with my husband, there isn't much time left, so I don't want ever to take advantage of their time, so I make sure my episodes are what I call shorty episodes, that are full of golden nuggets and small actionable steps to help them keep motivated and moving forward on their journey as entrepreneurs. It's also the one platform I know Mums can squeeze in, as they can listen on the school run or when they are doing housework, because let's face it, how many busy parents can sit there watching YouTube video one after the other, or read countless blog posts, a podcast is more achievable, and that's where my audience is hanging out, another bonus is I can do it with no makeup, which is always a win in my eyes.
What 1 tip would you give to a podcast guest who wants to make an instant impression?
That's a great question, to make an instant impression they need to be relatable, so being honest about their journey and their own challenges they have overcome, makes my listeners relate. Everyone has a story, and people love to feel like they are not along and part of something. That's why when I do interviews, I like my guest to take their time on their story so that my listeners can truly feel like they know the person before we move on with the rest of the interview.
How useful is appearing on podcasts for business owners or people wanting to build a personal brand?
I believe it is very valuable for business owners to appear on other podcasts, it's a great piece of long-form content because one that episode is done, it is there to be found for months or even years to come. That one interview could drive customers to your business without you needing to do any more leg work. It's one of the greatest platforms to promote a business to generate passive income.
I think if you are your business, so for example, you're a coach, or you sell digital courses like myself, people need time to trust you, like you. You need to nurture them and have them get to know you, so they feel commutable spending their hard-earned money on your services. So appearing on podcasts helps potential customers learn more about who you are and are then more willing to buy from you.
What's your biggest challenge as a podcast host?
I really believe it's reach. Even though podcasts haven't reached the number of creators as say, YouTube, there are still a lot of them, so sometimes, when I know I have a great episode that I truly believe is going to provide so much value for free, and it doesn't get quite the downloads I'm hoping for, it can feel a little disappointing, as all of my episodes are designed to provide, information, education, and entertainment I want to make sure as many people hear all the good free content.
Is there another podcast (aside from yours!) that you’d recommend to business leaders?
Oh wow, loads! So I have a couple I listen to on a very regular basis, and it will depend on what I feel I need. So if I need a mental push sometimes to snap me back into shape, I like the Mindset Mentor with Rob Dial; his episodes are nice and short but help get you motivated and back on track.
If I need some spiritual guidance and need to work on my manifestation, then the Money, Mindset & Manifestation podcast with Marly Rose Harris is great.
I could go on and on, as MIMI is great. The Full of Joy Podcast is another fave and so is The Goal Digger Podcast. There are a lot of brilliant podcast hosts who produce great content.