What Makes an eCommerce Podcast Worth Your Time? A Checklist for Listeners

With hundreds of eCommerce podcasts available, it can be tough to know which ones are actually worth listening to. Some are packed with valuable insights, while others are just fluff. So how do you separate the must-listens from the ones that aren’t worth your time?

Use this checklist to evaluate an eCommerce podcast before hitting play.

1. Is It Relevant to Your Business Goals?

Not all eCommerce podcasts cover the same topics. Some focus on general strategies, while others dive deep into specific business models like dropshipping, Amazon FBA, or print-on-demand. Before committing to a podcast, ask yourself:

• Does it align with the type of eCommerce business I run or want to start?

• Are the topics relevant to my current challenges and goals?

• Does it offer insights into areas I want to learn more about (marketing, scaling, operations, etc.)?

A great podcast should help you move forward in your journey, not just entertain you. For expert talks on ecommerce strategies, check out ClickSlice and their episodes.

2. Is It Hosted by a Credible Expert?

A podcast is only as good as the knowledge behind it. A few things to check:

• Does the host have real-world eCommerce experience?

• Have they built or managed a successful online business?

• Do they bring on industry experts and thought leaders?

Look for hosts who share both successes and failures—they're usually more transparent and realistic in their advice.

3. Does It Offer Actionable Takeaways?

The best podcasts don’t just talk about eCommerce; they provide practical steps you can implement. Pay attention to:

• Clear strategies, frameworks, and step-by-step guidance.

• Case studies or real-world examples that make concepts easier to understand.

• Tips you can apply to your own business immediately.

If every episode leaves you feeling motivated with a clear action plan, it’s a keeper.

4. Is the Format Engaging and Easy to Follow?

Everyone has different preferences when it comes to podcast style. Some common formats include:

• Expert interviews – Great for hearing diverse perspectives.

• Solo deep dives – Focused insights from the host on a specific topic.

• Q&A sessions – Answering listener questions in a practical way.

A podcast should hold your attention and be structured in a way that makes learning easy. If you find yourself zoning out, it might not be the right fit.

5. Is It Consistently Updated?

A podcast that hasn’t been updated in months might not be the best source of current eCommerce trends. Look for:

• Regular episode releases (weekly or biweekly is ideal).

• Recent episodes that discuss up-to-date strategies.

• A history of consistent posting—long gaps can indicate the host is no longer active.

6. Does It Feature Industry Experts and Diverse Perspectives?

No single person has all the answers. The best podcasts bring in a variety of guests, including:

• Successful eCommerce entrepreneurs.

• Marketing specialists.

• SEO and paid advertising experts.

• Supply chain and logistics professionals.

This variety ensures you get well-rounded insights rather than just one person’s opinion.

7. Does It Provide Honest, No-Nonsense Advice?

Some podcasts focus more on hype than actual value. Be cautious of:

• Overly salesy content that constantly pushes courses or products.

• Unrealistic success stories that don’t talk about challenges.

• Overgeneralised advice with no real depth.

A great podcast should offer honest discussions about what works and what doesn’t, rather than just promising overnight success.

The People Who Will Benefit from eCommerce Podcasts the Most

Have you thought about listening to an eCommerce podcast but aren’t sure if they’re really for you? Some of the best are like listening to a conversation and learning at the same. They’re casual, light and some can be amusing. If you want to improve your knowledge of eCommerce, this can be a new way to do it and be a lot easier than hitting the books. Here are some people who benefit the most from them.

Those with Long Commutes to Work

Do you feel like you waste so much time in a day travelling to and from work? This can be frustrating, but there’s often no way around this. However, there are ways you can utilise your time and make sure that you’re doing something during the commute. For example, you can listen to an eCommerce podcast. This might be to further your knowledge on a topic so that you can get a promotion at work, or it can help you build your own business. Either way, utilise this time to educate yourself and make progress.

Those Who Can Multitask

Do you like to work on different tasks at the same time? Some people like this type of setup and feel like they’re more productive during the day. Well, the good news is that you can introduce podcasts to this setup. They’re easy to listen to and absorb information from without paying attention 100 per cent. 

Those You Cannot Concentrate for Long

Do you feel like you can’t read a book because you lose your concentration? This can make learning difficult. Thankfully, there are new approaching to learning in the modern age. One of them is listening to podcasts. This can be an easier way to absorb information if you don’t like to read. Instead, it’s like taking part in a conversation.

Final Thoughts

Finding a high-quality eCommerce podcast can save you hours of trial and error in your business. By using this checklist, you can filter out the noise and focus on podcasts that provide real value.

Not sure where to start? Look for recommendations from other eCommerce entrepreneurs or check out top-rated podcasts in your niche.