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Hendrik Hey, CEO MILC - Media Industry Licensing Content

Hendrik Hey is the founder of the MILC (Media Industry Licensing Content) platform, a live metaverse platform for professionals in the global media and entertainment industry and their users. He also owns two national TV stations in Germany and Switzerland. Hendrik has been in the media industry for decades, and has been working for almost seven years on transforming this industry using blockchain and AI technology in his own metaverse.

What's your industry?

Media Production, IT Development

How did you end up sitting where you are today?

As a journalist and TV producer, I focused on science and technology. For me, always seeing the latest developments also meant trying them out and implementing them myself. My focus is on realistic visions of the future. I am supported by highly specialised experts in the field of IT development.

What kind of work does your daily role involve?

Every morning I go into our own live metaverse,, and look at what has changed. Then we have various meetings to discuss the latest ideas or the status of ongoing developments. It's all very technical, but in the end there's always something new for the user. I also talk a lot with other Metaverse developers, because I believe that cooperation is better than competition. The industry is too young for that.

What gets you excited about your industry?

I'm more or less in the transformation business. The three core technologies - blockchain, metaverse and AI - are going to change our lives and everyday life very significantly. It's great to be at the forefront of this development, working on the utility of these technologies. I have no doubt that they will be very useful for all of us.

What's the best advice anyone ever gave you on your journey in business?

Never fear change, it will happen with or without you. Especially the present time is full of exciting changes. All the cards are being reshuffled.

What's the most challenging project or situation you've overcome to date?

The most exciting development at the moment is taking place in the metaverse. A three-dimensional image of our reality on the web. No one has an answer yet where this journey will take us, but everyone agrees that it is unstoppable. This is very challenging for us in terms of development, because none of what we are doing has been done before and there are no references we can go by.

Are you using any AI tools right now to help grow your business or, if not, do you plan to use any this year?

Yes. We develop our own AI algorithms to make life easier for our Metaverse users. They will act as useful servants to our users. We also have a research project looking at personalised AI systems.

Overall, do you see AI as a good thing for business?

Yes. A lot of the unnecessary things we have to do at the moment can be done by AI. We will then have much more time for the creative and the implementation.

Overall, do you see AI as a threat or an opportunity in business?

Opportunity. A lot of people are afraid of AI because they think that certain jobs might disappear. I think they will just change and there will be more room for people. There will also be endless new opportunities for development, as access to knowledge and information will be much easier for everyone.

If you had one wish for the future of your industry, what would it be?

More transparency and truth

Before we finish, where should people follow you to find out more about your work?


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