Nadia Guma Bruque aspires to provide access to better sexual education for everyone through her company, NaturLove. She tells The Industry Leaders about her experiences working as an entrepreneur in the SexTech industry.
How did you end up sitting where you are today?
I have always had an entrepreneurial personality, and I wanted to create a project that helps people - that's how I started NaturLove. When working on the business model of my startup, I wanted to come up with something that had a social impact. I worked in the SexTech industry for three years before that, which is what gave me the experience and led me to create a business in that industry.
What kind of work does your role involve?
I'm the CEO of NaturLove, so I manage everything and make all the important decisions for the business to keep growing and moving forward. I started the project by myself, so at one point I was working in all areas of the business. I then realised that I didn't have enough time to do this, but I learnt a lot about customer service, finance, UX, accounting, design, and business management
What gets you excited about your industry?
Our project helps to improve people’s sexual health and wellness. Sexual health is an essential part of our life, and it's important to provide better sex education for people in order for them to have a more satisfying sex life - this is the most exciting part of my project and the industry.
Also, the industry is growing, which shows that there is an interest for society to evolve, and for us to improve our sex lives. That's why my two projects, NaturLove, and the Sex Education Film Festival, are really exciting for me.
What's the best advice anyone ever gave you?
To always trust myself, and to never give up.
I think the most important things in life are to always believe in yourself and to listen to yourself, because you are the person who knows you the most.
How do you support aspiring leaders in your field?
I admire all of the people that want to achieve what I have already achieved, and I help them by giving them advice and providing my experience.
How do you keep up to speed with what's happening in your industry?
I'm someone who reads a lot about industry updates. I follow a lot of influencers from the industry to keep myself up to date on what's new and what is changing.
What was the most challenging project or situation you've overcome?
As a solo founder, the biggest challenge for me is to keep up with my emotional ups and downs. I have to say that it's really difficult to deal with a whole business without any emotional support.
You finish work today and step outside the office to find a lottery ticket that ends up winning $10 million. What would you do?
Honestly, I would take a relaxing luxury holiday first, and, after, I would keep running my business as it is my passion. I want to keep working on teaching sexual education in order to make a positive impact on society. I have to admit that I'm a kind of workaholic!
How do you define failure?
I would define failure as not being able to achieve what I have aimed for. I always set up goals for myself, and I keep working hard to achieve them. I never give up, and I always find the resources that allow me to achieve my goals. That's why failure would be a big disappointment for me.
If you had one wish for the future of your industry, what would it be?
I would wish to create a more respectful society, and to be able to help everyone to have better sexual health and wellness.
What book or podcast should everyone know about?
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel.
How should people connect with you?
*Get business and career tips that no one else is giving, with The Industry Leaders membership.
**Ever wondered what kind of leader you are? Take our free quiz to find out.