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Nicole Winer, Business Strategist, Mentor & Coach, Nicole Louise Online

Nicole Winer is a Coach, helping professionals to create businesses and gain freedom. Nicole talks to The Industry Leaders about why it's important to ask for help and her hope that the coaching industry will be regulated one day.

How did you end up sitting where you are today?

After 10 years running FTSE 100 Global Investment Banks & 15+ years studying Psychology and human behaviour, it was an inevitable step to support business owners with business strategy and mindset.

What kind of work does your role involve?

I empower ambitious professionals to create a business on their terms without sacrifice, with the right business strategy, systems and a rock-solid mindset for success. There are no shortcuts - but you don't have to work hard to have freedom.

What gets you excited about your industry?

That there is so much positive impact to make on people's lives. It's not just about earning good money. It's about the freedom people get to have every day and the snowball that will have on generational wealth and culture.

What's the best advice anyone ever gave you?

Don't be afraid to ask for help. It's a sign of strength. As business owners, we often feel we need to have all the answers, but we can't know everything. Lean into your strengths and then allow others to shine in theirs to get the best support where you need it.

What, or who inspires you?

My dad. I watched him (and my mum) run their business my whole life and, whilst he's successful, he worked so hard. We missed out on many precious moments growing up that we won't get back, and it inspires me to make more change and show people a better way of running businesses now.

How do you keep up to speed with what's happening in your industry?

Honestly, I stay in my lane. I'm not for industry buzz. I think the world of social media and hype can be super distracting. I listen to my audience, ask them what they want and base my decisions on that, rather than what everyone else is doing.

What was the most challenging project or situation you've overcome?

When I set up my first business, I was caring for my Nan full time, who has Dementia. After 18 months of serious juggling, I was exhausted despite a full client book and diversifying my income. So I asked for more help, and she went into a care home.

I spent 2 weeks in bed and lost my voice because I had burnt the candle at both ends for too long. Sometimes we don't realise the impact that working hard has on us until we reach that crisis point. But asking for help was the best thing I ever did.

You finish work today and step outside the office to find a lottery ticket that ends up winning $10 million. What would you do?

I would invest it in assets, into working on my own mindset and into my business growth and systems. And I would take an extended luxury trip where I work for 2 weeks on and 2 weeks off. Would I give up what I do? No. It's my passion.

How do you switch off after a day at work?

I love to walk in the forest with the dogs and cook (and eat!) good food. And I love to get lost in a great film, documentary or watch trash TV!

If you had one wish for the future of your industry, what would it be?

That the title 'coach' cannot be used without some form of regulation. When you hold space for clients, particularly with their mindset, it's a different space to delivering service in mentoring or consulting, and the lines often get blurred.

What book or podcast should everyone know about?

Atomic Habits by James Clear is a fantastic book for everyone to read to understand yourself and make a change.

How should people connect with you?

The best place is over on Linkedin or on my website

*Ever wondered what kind of leader you are? Take our free quiz to find out.

**Looking to level-up your leadership skills? Check out our article on the best self-help books for business leaders and entrepreneurs. participates in Amazon's Affiliate Links programme. So, if you click through the highlighted links and buy a book, we may earn Amazon commission (we hope that's a win-win!).


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