Rachel Reva is a PR consultant, author and founder of ‘Life On Her Terms Media’. She worked in the media industry for ten years as a news publicist and PR manager. Her career has spanned television, health policy and election campaigns, both in Australia and the United Kingdom. Born in Georgia, USA, Rachel has lived in the UK and now resides in Australia with her husband and son. You can hear Rachel's coaching inspiration series 'Coffee and Faith' every Tuesday on Rhema FM radio.
What's your industry?
How did you end up sitting where you are today?
I worked as a publicist for BBC News in London and ABC In Sydney as well as health care communciations before starting an online coaching business. I started career coaching but eventually created a program that combines my love of: mentoring women and helping leaders get featured in the media. We have just launched 'Publicise Yourself Academy' which helps women in business land media coverage in 10 minutes a day and join a growing group of women who are supporting and encouraging eachother on their visibility journey.
What kind of work does your daily role involve?
I help students and clients identify media opportunities that will elevate their business and promote them to thought-leadership opportunites, through: media consulting, coaching, teeaching and writing.
What gets you excited about your industry?
I work in the media and marketing industry. People in business should know it's never too early to start pitching to the media and learn skills that will help grow your business, and connect with the right audience. I love helping business owners clarify their message that will help attract the right people and opportunities to their business. I love finding new ways to use media platforms as ways to share your genius zone and build a raving fan base while building your business. You get to create your own news media platform that you are the host of.
What's the best advice anyone ever gave you on your journey in business?
Be okay to pivot. I have changed my business model at least 3 times because I listened to the whispers around me. I didn't want to go back to 'traditional PR' but I finally figured out a way to combine my love of mentoring with teaching media skills. It's a process of staying in the game long enough to figure it out and being open to adapting along the way and not being so 'stuck' in how success is meant to look.
What's the most challenging project or situation you've overcome to date?
Creating my first online program called 'Publicise Yourself Academy'. It took 18 months, and it definitely took longer then expected! Learning how to 'box' up my own expertise and keeping it simple too, I had too many 'bells and whistles' to start with and had to overcome my perfectionist tendancies just to 'get it done'. Done is better then perfect!
Are you using any AI tools right now to help grow your business or, if not, do you plan to use any this year?
Yes. ChatGPT, which helps me when writing sales copy or email newsletters in being more effective in my writing.
Overall, do you see AI as a good thing for business?
Yes. Because it can give you a solid foundation of copy to build on and also help identify the industry buzz words. It also makes it even more important to ensure your business message is clear and your 'USP' is refined. Any tool that makes content creation easier is a plus for business (and copywriters!). It doesn't replace the authentic voice and ideas that a human person offers, but it certainly helps as starting point.
Overall, do you see AI as a threat or an opportunity in business?
Opportunity. I see it mainly as an opportunity, because it means we need to get even better at communicating why we do what we do and figure out different ways to serve our audience. You have to learn to adapt to the changes of the world, not wish the world would stop changing.
If you had one wish for the future of your industry, what would it be?
That more women leaders invested in their own visibility and media experience.